Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can [...]
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate [...]
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have [...]
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter - it’s the difference between lightning [...]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and did not violate....specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels [...]
