Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful it can be: Volvo’s Construction Equipment division (Volvo CE) targeted American and Canadian prospects who already connected with Volvo competitors.. [...]
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our integrated marketing and advertising group is a company that makes thousands, sometimes hundreds of thousands of dollars for clients from [...]
Abandoned Shopping Cart (Credit: Sandro Ravazzolo) There’s nothing more frustrating to a marketer than an abandoned shopping cart. However, the good news is that online shopping cart abandonment can be drastically reduced. The bitter truth remains that [...]
Do you want to boost your customers and profits? Do you want your cost per lead and cost per sale to go down? Then register for my next webinar next Wednesday, February 10, 2016, starting at 10am, and I will [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came [...]
