An unfortunate number of businesses lose potential clients or customers because they do not perform the necessary follow-up once a lead has been generated. This is a terrible loss. The time and expense of lead generation is simply wasted effort [...]
I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about how we can supercharge your response with our 30 years of DR TV experience. 300 TV commercials and videos and 13 [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have [...]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the [...]
As we enter 2016, how should you allocate your marketing budget? Should you try something new? Should you drop what isn’t marketing well? Here are two resources to give you new ideas: Video briefing: Image advertising vs. Direct Response [...]
