About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? [...]
One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have [...]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, [...]
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me [...]
