The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test [...]
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” [...]
Go for Radio (Credit: Timothy King) If you thought that direct response radio was fading out, remember the phrase coined by Mark Twain: “The rumors of [...]
Let me tell you how you can improve your conversions One of my clients, Variel Health International, wanted to boost sales for Aroma Spa portable aromatic steam capsule. However, this unusual B2C aroma therapy spa posed a number of [...]
Objections will come. Are you ready for them? (Credit: Drive Your Success) Any product or service has weaknesses that prospects are concerned about. A major online and offline direct response copy technique is addressing these negatives … [...]
An unfortunate number of businesses lose potential clients or customers because they do not perform the necessary follow-up once a lead has been generated. This is a terrible loss. The time and expense of lead generation is simply wasted effort [...]
I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about how we can supercharge your response with our 30 years of DR TV experience. 300 TV commercials and videos and 13 [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have [...]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the [...]
As we enter 2016, how should you allocate your marketing budget? Should you try something new? Should you drop what isn’t marketing well? Here are two resources to give you new ideas: Video briefing: Image advertising vs. Direct Response [...]
