Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media [...]
Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. [...]
This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows me to identify any location (like Whole Foods) and identify anyone at the store, and obtain their mobile ID. I [...]
Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. [...]
