I often hear clients and prospects think certain age groups are poor prospects to buy online - especially seniors. Not true. But it is true some age groups are better online buyers. It's estimated over 80% of the U.S. population [...]
1. The open rate for the first month of new people signed up to an email list is 24% and the click-thru rate almost 5%. That decreases to 19%/4% in the second month, 16%/3% in the third month, and 14%/2.5% [...]
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to B marketers profitably use direct mail magalogs which are infomercials in print. Or bookalogs, direct mails overlooked response kicker. Or [...]
People like free stuff. But it's hard to make money with free stuff. How do you convert users that go to a free, high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, [...]
If you've been doing direct marketing for any length of time, you know that a powerful P.S. can dramatically increase direct mail response. And everyone who knows direct marketing rules agrees. But most experts do a P.S. wrong. Tips to [...]
