What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. [...]
Facebook, Google and other social media companies market with direct mail. And they are looking for businesses just like yours, too. Googles current business-to-business piece is a personalized mailing with the following for its Google AdWords: “Right now, people are [...]
If you missed my recent live webinar on “26 New Trends for Marketing Products and Services,” you missed some great money-making tips … and some blunders being made. But don’t worry. I have the video right here for you to [...]
Google and Facebook are employing more human reviewers to cut down on fake news on their social media sites. They believe the “human touch” will improve the overall quality of online content distribution. They hope these steps will also improve [...]
I love using Facebook. It keeps getting better. The latest tool I’m using for clients is Facebook Lead Ads. This is where I can instantly capture a prospect’s email and postal address. Now I can integrate new leads automatically with [...]
