One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Recently for my client, World Opportunity Investor Newsletter, we utilized this approach and got an extraordinary response. In fact, the response [...]
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as [...]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I have identified 7 keys to a successful product launch. Let me give you [...]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then you need a Magalog! It looks like a magazine, it feels like a magazine, but it’s an effective marketing tool [...]
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me [...]
