When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want to maximize your Search Engine Optimization (SEO). Note: For more on content/native advertising, see our article The Buzz: Native Advertising... [...]
A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A powerful sales piece for consumer and business-to-business marketing. Because the magalog looks so much like a magazine, it is hard [...]
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation bar or sometimes on the left-hand side. However, what you might [...]
You can now increase your marketing response ad profits like never before: Let’s say you have 100,000 prospects. Send them a direct mail piece Send the same people an email Send Facebook newsfeed ads/posts to the same people Send banner [...]
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling [...]
