Long Copy almost always works better than short copy. It's true. Landing pages, video, direct mail – all media have shown a counterintuitive truth: long copy beats short copy. Almost always. Take a look at this 5-way test, which shows how [...]
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is [...]
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to [...]
I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins [...]
