Whether you use direct mail or generate new prospects or clients currently, the medium remains one of the most powerful ways to generate a lead or a sale even in an online age. For both consumer and B2B marketers, it [...]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles, refers [...]
Marketing to parents and grandparents must cut through the media clutter. That’s why I created a magalog for GeoSafari. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the [...]
U.S video advertising will triple by 2020. Also, Amazon is integrating one-click shopping on its Amazon video. This is a huge breakthrough to supercharge sales!
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During the DNC Clinton 218 emails to 21 million people 216 emails Trump 35 emails to 2 million 20 emails [...]
