by Craig Huey | Jul 28, 2015 | Direct Response TV and Radio, Latest Direct Mail
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to hook the reader and create a... by Craig Huey | Jul 21, 2015 | Direct Response Copy Tips, Latest Direct Mail
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising – or even direct mail for a for-profit company – read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian and... by Craig Huey | Jul 21, 2015 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to 28% increase in response. The post-it note was... by Craig Huey | Jun 24, 2015 | Direct Response TV and Radio, Latest Direct Mail
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a long time. It usually increases response…sometimes dramatically. And now the technology has come along making it possible for practically... by Craig Huey | Jun 18, 2015 | Direct Response Copy Tips, Latest Direct Mail
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the most costly media sources. So what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money... by Craig Huey | Apr 14, 2015 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it’s in their self interest to open the envelope immediately,... 