by Craig Huey | Feb 18, 2015 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
Magalog has doubled the response from other campaigns The Marketing Challenge: Introduce into a highly competitive market a new, relatively expensive, complex and technical commodity futures charting service. The Creative Solution: CDMG created an information-packed,... by Craig Huey | Dec 10, 2014 | Latest Direct Mail, Test Results
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% higher response than online... by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing)... by Craig Huey | Oct 30, 2014 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct... by Craig Huey | Oct 21, 2014 | Latest Direct Mail
Direct Marketing (DM) involves the science and techniques used in targeting your audience more precisely, while achieving a greater response than advertising alone. There are literally hundreds of check-points we integrate for you, each strategically formulated to... by Craig Huey | Oct 17, 2014 | Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
The V.I.V.A.™ direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition Create a “branding” effect to help you gain market share Overcome skepticism and objections of...