Only a few know how to do direct mail right. You see it every day. Disastrous results with the wrong copy, strategy, format, art, lists, offer and tactics… plus more. For example, there are common problems even in delivery [...]
That’s the title of my most popular article this year. You can see it here. But you should listen to the same topic as I address “Is direct mail dead?” in my radio interview... click here to listen.
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate [...]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going [...]
The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor mail in 2013. This surveillance has no oversight. 20% of these requests were not properly approved - and another 13% [...]
