Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make major blunders. Here are 3 rules to live by when using personalization: 1. Overpersonalization. Don’t over personalize. Depending on the [...]
True Religion Jeans Vector Vest Surf Control Midwest Center for Stress and Anxiety What is the secret to these CDMG wining promotions? It's the V.I.V.A. direct marketing system, which stands for "Valuable Information, Value-Added." Click here to read more about [...]
New lists mean greater sales. Not getting a second opinion may mean a lower response rate. We can review your current postal and email lists and find out what you may be missing! If you haven’t reviewed all the new [...]
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest are two of the most recognizable investment success stories in America. Let me tell you how they achieved their goals [...]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, click here for a short briefing. Now, a new function and a powerful breakthrough - under the direct mail video [...]
