Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
Key Takeaways: True Religion Jeans succeeded by using a targeted D2C/e-commerce strategy despite a high price point. The campaign positioned the jeans as handcrafted, chemical-free luxury items to justify premium pricing. A strong brand story and lifestyle messaging helped turn [...]