Media Marketing

Media Marketing

Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]

Key Takeaways: True Religion Jeans succeeded by using a targeted D2C/e-commerce strategy despite a high price point. The campaign positioned the jeans as handcrafted, chemical-free luxury items to justify premium pricing. A strong brand story and lifestyle messaging helped turn [...]

By |2025-10-09T16:14:17-06:00October 9, 2025|D2C, Direct Response Marketing, E-Commerce, Media Marketing|
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