Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8-12 2022 over “9 New Surprising Direct to Consumer Marketing/ Advertising Trends for 2022.” Expo West is not only a [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
You’re one of the "98%" of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When [...]
84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2. That’s proof that multi-channel marketing is powerful. But, [...]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? [...]
