People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a [...]
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in [...]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
Targeting is critical to any marketing campaign. You always need to know who your audience is ... and what they will respond to. If you market a product or service to investors – or you are raising capital with an [...]
