Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, you’ll hear from Caleb on who is doing crowdfunding, how it works and what kind of success companies are experiencing [...]
Traditional newspapers may be going out of business….but newsalogs are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your [...]
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a [...]
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in [...]
