The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this [...]
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. [...]
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This [...]
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as [...]
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV commercials, and even 13 infomercials. TV/video strategy used to maximize [...]
