Learn a powerful story of how our client Health Alert has grown into a multi-million dollar business with strategic marketing, including a key that helped us win our 85th marketing award. Watch the video below to learn more. It's about 3 minutes long. [...]
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t read all the copy. Instead, they skim—they quickly read only what stands out to them. We call this type of [...]
I strongly disagree with socialist/progressive economics. It’s wrong and destructive. But they are right about a lot of marketing. The socialist/progressive movement may not be pro-business, but they do have powerful marketing strategies that any entrepreneur, business, marketing director, or [...]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here are three must-know, transformational reasons direct mail still works. Transformation Reason #1: Transactional data modeling When used with direct [...]
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s [...]
