Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel [...]
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% open rate. Their new “informed delivery” emails show consumers photos of their physical mail before they actually receive it. Consumers [...]
Learn a powerful story of how our client Health Alert has grown into a multi-million dollar business with strategic marketing, including a key that helped us win our 85th marketing award. Watch the video below to learn more. It's about 3 minutes long. [...]
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t read all the copy. Instead, they skim—they quickly read only what stands out to them. We call this type of [...]
I strongly disagree with socialist/progressive economics. It’s wrong and destructive. But they are right about a lot of marketing. The socialist/progressive movement may not be pro-business, but they do have powerful marketing strategies that any entrepreneur, business, marketing director, or [...]
