When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a [...]
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber Monday 2017- the Monday after Thanksgiving. Here’s a breakdown of sales from the holiday weekend: From Thanksgiving and Black Friday… [...]
For clients, I love 1-800 #’s. For many of my clients, I’ll use a special 800 #. For example: 1-800-FLOWERS. Government, not the free market has allocated these numbers. The numbers have been distributed to companies on a first-come, first-serve [...]
Are you a president or marketing director? Have you tried multiple marketing strategies…with little success? Are you looking for powerful new ways to maximize return on your marketing investment? If you answered “yes” to any or all of these questions…and [...]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too [...]
