You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized for your company. You’ll discover with this fast-paced personalized bootcamp, I reveal the latest proven tactics for supercharging leads and [...]
Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating out over shopping, and years of overbuilding have combined to create a difficult environment for traditional retail to thrive. With [...]
Last week, I attended the annual DMA conference in New Orleans, where I connected with leaders in direct marketing from all across the country and many readers of DMU. One powerful takeaway from the conference was further insight on the [...]
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based [...]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response [...]
