If you are like many readers, you haven’t read every word of this email. Instead you scanned it until something interesting caught your eye. It works the same way for prospects reading your marketing content. They don’t read your web [...]
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made [...]
We've just completed our most recent webinar, "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers." If you missed this webinar, you can still watch it here. Here's a list of our most recent webinars: "Raising Capital with Crowdfunding: How [...]
Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is [...]
