Testing is the cornerstone of direct response marketing. Variables in any campaign must always be tested—that’s why direct response marketing is called “Accountable Advertising” or “Scientific Advertising.” You can test headlines, components, email subject lines, different websites for banner ads, [...]
Some are predicting Blockchain will transform the way we market. Let’s call it marketing for Web 3.0. Will it impact you? Or just fizzle into an impractical idea? Or something in between? Here are 12 critical facts every president and [...]
Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales are anticipated to reach $1.4 to $1.5 trillion. Christmas is coming soon. Are you ready with an effective marketing strategy? [...]
You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized for your company. You’ll discover with this fast-paced personalized bootcamp, I reveal the latest proven tactics for supercharging leads and [...]
Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating out over shopping, and years of overbuilding have combined to create a difficult environment for traditional retail to thrive. With [...]
