Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. [...]
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs [...]
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our integrated marketing and advertising group is a company that makes thousands, sometimes hundreds of thousands of dollars for clients from [...]
Build Your Prospect List (Credit: Betrin) There is an adage in the sales and marketing world: “Your best customer is the customer you already have.” And for this reason, you are likely to do [...]
First Paragraph Helps Carry the Prospect to a Sale! (123rf.com) The first paragraph of your letter, email, Facebook, website, brochure or other DR piece is one of the most critical elements of your success or failure. Grab [...]
