Many marketers have targeted audiences from 5 to 5,000 people. If that’s you, there are two great ways to command your prospects’ attention, generate the lead, and close the sale! Three-D Marketing. It’s a powerful solution. See my video briefing here. This [...]
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test [...]
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. [...]
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs [...]
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our integrated marketing and advertising group is a company that makes thousands, sometimes hundreds of thousands of dollars for clients from [...]
