Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the [...]
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or [...]
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? [...]
Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% or more of online shoppers leave items in their cart to view later… maybe to order on a different device [...]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: [...]
