If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general consumer. In marketing to the affluent, you follow the same direct response rules as for anyone, but there are differences [...]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are [...]
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest are two of the most recognizable investment success stories in America. Let me tell you how they achieved their goals [...]
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the [...]
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or [...]
