Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, and even higher on mobile. Main causes include surprise fees, slow checkout, and forced account creation. Recovery methods include multi-step [...]
Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative [...]
Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail [...]
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items [...]
Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only [...]
