Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only [...]
They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the things that happened: It shaped how consumers shop and how brands needed to show up. Prime Day 2025 delivered solid [...]
Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X [...]
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low [...]
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies by category A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion [...]
