In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]
Don't miss our upcoming webinar: Raising Capital under the JOBS Act. It's all about marketing to the Accredited Investor. It's free for DMU subscribers and will take place November 11th at 10 am PST. Click here for more details, or register here.
Lead generation and conversion of the ultra-wealthy - often classified as the Accredited Investor - has significant differences than traditional business-to-business or general consumer lead generation marketing. That’s because the “Accredited Investor” requires some important and unique marketing advertising [...]
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time in my seminars and bootcamps: What exactly is great direct response photography? The answer is simple: Great direct response photographs [...]
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The [...]
