Dynamic new ad generates twice the normal response and crushes once-successful “control". The Marketing Challenge: Commodity Trend Service launched a brand-new publication, Futures Options Weekly, with a display ad created by a freelance copywriter. While results were initially encouraging, the [...]
Magalog has doubled the response from other campaigns The Marketing Challenge: Introduce into a highly competitive market a new, relatively expensive, complex and technical commodity futures charting service. The Creative Solution: CDMG created an information-packed, 24 page process color magalog [...]
Amazing $158,107 profit on just the first mailing of an unbeatable The Marketing Challenge: Client Don Rowe, editor of Wall Street Digest, was facing a huge challenge. The subscriber base of his acclaimed investment newsletter was dwindling fast, and many [...]
Award-winning promotion turns Health Alert into the fastest-growing newsletter in its class! The Marketing Challenge: Dr. Bruce West’s Health Alert, a successful, respected newsletter for many years, faced an uphill marketing challenge. Health newsletter circulations were down over 55% in [...]
The Marketing Challenge: Sun Wellness, Inc., a marketer of the natural food supplement Sun Chlorella, wanted to aggressively expand its customer base. Regularly mailed promotions had been used over the last four years, but a breakthrough effort was needed to [...]
