Lead generation and conversion of the ultra-wealthy - often classified as the Accredited Investor - has significant differences than traditional business-to-business or general consumer lead generation marketing. That’s because the “Accredited Investor” requires some important and unique marketing advertising [...]
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time in my seminars and bootcamps: What exactly is great direct response photography? The answer is simple: Great direct response photographs [...]
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The [...]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate [...]
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the Super Bowl. Many of these expensive Super Bowl ads marketed FREE mobile apps – like Game of War, Clash of [...]
