#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an [...]
11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales
Now the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember Cyber Monday starts November 27th. Your small window is rapidly closing. There’s little time for a complete [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success, but largely ignored. The rule? Make sure [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free [...]