The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and [...]
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but [...]
Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over $453 million has been spent so far for the 2024 election— which is over the $221 million spent at this [...]
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales [...]
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even [...]
