Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time to get on top so that, as the economy turns back around, you’re ready to take advantage of the new [...]
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of [...]
To win in direct mail, you must stand out from the clutter … avoid the trash basket … You must be more valuable to your prospect than they are to you in the form of sales. Easier said than done, [...]
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, [...]
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen [...]
