In 2020, online sales surge 22% to record $96 billion … In-person shopping increased by 45% … but crashed -24% in lockdown states. Here are four powerful statistics about Black Friday sales … predicting things to come. Stat #1 [...]
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for [...]
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … [...]
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has [...]
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in [...]
