Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV [...]
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at testing ads for format – including editorial vs rich design and with a photo/video vs without. Finally, we tested the [...]
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor [...]
Most marketers aren’t prepared for a disaster. The result: wasted money… and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events such as a spaceship blowing up, pandemic fear, a stock market [...]
The early warning indications point to a recession or stagflation ahead. Presidents and Marketing Directors need to know what is happening that will impact their responses… and strategies to make sure they maximize responses. Here are 4 keys to looking [...]
Watch my recent talk on the latest, hot new marketing and advertising trends whatever your product or service. You’ll learn what you should or should not be doing in this session. The talk is called 10 Trends for Marketing Profitability [...]
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to [...]
