Direct Response Radio: 15 Mega-Profit Tips for Success
Go for Radio (Credit: Timothy King) If you thought that direct response radio was fading out, remember the phrase coined by Mark Twain: “The rumors of [...]
Why You Need a Bookalog [Video Brief]
Craig Huey Talks about Bookalogs A bookalog looks like a book, feels like a book … but it’s not a book! It’s a direct response sales piece that looks like a book. It sets you apart from [...]
Stop Shopping Cart Abandonment!
Abandoned Shopping Cart (Credit: Sandro Ravazzolo) There’s nothing more frustrating to a marketer than an abandoned shopping cart. However, the good news is that online shopping cart abandonment can be drastically reduced. The bitter truth remains that [...]
Supercharging Lead Conversions: Aroma Spa
Let me tell you how you can improve your conversions One of my clients, Variel Health International, wanted to boost sales for Aroma Spa portable aromatic steam capsule. However, this unusual B2C aroma therapy spa posed a number of [...]
Simple or Flashy? The Best Way to Write Email
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do you go fancy, including special letter head and colors? Or keep it simple, with basic writing? Consider these two email [...]