Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. But because they produce such a powerful response, marketers should. In direct mail, the most common formats are: Envelope mailings [...]
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” [...]
Go for Radio (Credit: Timothy King) If you thought that direct response radio was fading out, remember the phrase coined by Mark Twain: “The rumors of [...]
Craig Huey Talks about Bookalogs A bookalog looks like a book, feels like a book … but it’s not a book! It’s a direct response sales piece that looks like a book. It sets you apart from [...]
Abandoned Shopping Cart (Credit: Sandro Ravazzolo) There’s nothing more frustrating to a marketer than an abandoned shopping cart. However, the good news is that online shopping cart abandonment can be drastically reduced. The bitter truth remains that [...]
