Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high and it will scare your customers away; price too low and you don’t make a profit. Often it can be [...]
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide, a skeptical audience. The goal was to generate leads for their in-bound telemarketing services. Your envelope is a [...]
What about the people on your in-house prospect list? People who you have had contact with before – through the mail, by phone or online – people who asked for information but did not convert? If they did not convert [...]
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, they have really tough gatekeepers. As with business-to-business marketing where you have to get by an assistant, with pastors you [...]
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
