Your ad isn’t aimed at everybody who sees it — just the prospects for your product. The headline is responsible for 75% of the success or failure of your digital ads, direct mail pieces, pre-rolls, podcasts, landing page, or video [...]
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test and find out why some [...]
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales [...]
