You may be overlooking a treasure trove of money sitting right under your nose. And right now, in these uncertain economic times, every cent counts. One of my companies in our integrated marketing and advertising group makes thousands, sometimes hundreds [...]
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do [...]
Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at [...]
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can [...]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have ... Strong [...]
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please [...]
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write [...]
For consumer marketing, a new study shows the importance of Mobile Optimizing your lead generation or sales. This means your ads or landing page conversion series is powerfully optimized for cell phone users. Here are six important findings you should [...]
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct [...]
