Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising [...]
As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting back, making the right decisions are crucial. Companies must adopt proactive marketing tactics and strategies not only to survive but [...]
Short, HTML-designed emails might look nice… but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully [...]
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response [...]
Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – [...]
