Testing Corner: Death of Direct Mail Challenge

Testing Corner: Death of Direct Mail Challenge


I thought I’d share one of the tests we just did for ourselves to generate more leads.

I’d usually present a marketing test from a client. But I felt this was a great test so that you can see powerful results that work for us as well as our clients.


Here’s the original landing page we created.

Here’s the variant:

In the variant, we moved the call-to-action and video above the fold. We also included a video.

Which one do you think performed the best?

The variant outperformed the original 2 to 1.

Here are a few powerful takeaways:

  • Above-the-fold call-to-action
  • Video usually receives a response
  • Always test
  • Small changes, big change in results

Call me at 310-212-5727 to discuss your landing page strategy, or email Caleb at caleb@cdmginc.com.

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