You’re one of the "98%" of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When [...]
The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the competition. Are you up to it? Mailing out a bookalog direct mail piece might be the bold strategy to help [...]
To build credibility, authority and sales, you should have a bookalog. What is that? See my video brief below. This may be critical to your success. If you would like to talk about how you can use a bookalog [...]
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but [...]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It’s been used many times as a control by marketers. A bookalog establishes you as the #1 authority in [...]
