Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding [...]
Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 - Why the Price of Silver May Rise Steeply 2 - Why the [...]
Why does some sales copy fail, while other copy creates amazing success? Reasons can vary from readability…to believability….to clarity. The following 7 tips will expand on how to create effective sales copy for direct mail, email, landing pages, video scripts [...]
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect [...]
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested...and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, [...]
