DiGiorgio

Pre-Roll Profits: The Commercial Before the Video [Video]

One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with [...]

By cdmginc|2017-02-08T15:17:23-06:00February 8, 2017|Direct Response TV and Radio, New Strategies and Tactics|

Fighting FFB: Fear of Facebook: 5 Steps to Overcoming Loss in Leads and Sales

Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe [...]

By cdmginc|2017-01-25T10:29:32-06:00January 25, 2017|Facebook/Social Media, Successful Marketing Campaigns|