6 Costly and Common Direct Mail Blunders [Part 2]

Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More

3 Must-Know, Transformational Reasons Direct Mail is Working So Well in an Online World [video]

Direct mail is still one of the best ways to market your product or service…even in an online world. Here are three must-know, transformational reasons direct mail still works.   Transformation Reason #1: Transactional data modeling When used with direct … Read More

13 Key Strategies to Creating an Effective, Integrated Multichannel Campaign

With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, … Read More

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