Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is [...]
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to [...]
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover the boxes are filled with your mailing…when you thought had gone to the post office weeks before. Or how about [...]
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail piece’s first and often toughest marketing obstacle: making sure [...]
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … [...]
