Christmas is typically the Post Office’s strongest quarter, financially. Even though package volume increased by 7% this year, it still wasn’t enough to offset 5% losses in mail. In fact, the Post Office has already lost $540 million in 2018. [...]
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct mail piece or traditional direct mail sales letter never gets read...and never makes a sale. It's critical to create "envelope [...]
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, [...]
President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn the failing Postal Service around and Make Mail Delivery Great Again. The current postal monopoly is dysfunctional. Why? Because of… Politicians [...]
In 2018, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should [...]
