When I write or critique a marketing campaign, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your copy now and see if they match any of these response-boosting guidelines. [...]
I create and send out as much as 4 million emails in just a month for my clients. I test. I see results. I know what’s working…and what isn’t. If you are using email- or want to- I’d like you [...]
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at [...]
When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid [...]
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who [...]
