Testing Corner: Testing Variables is Key to Your Marketing Success

Testing is the cornerstone of direct response marketing. Variables in any campaign must always be tested—that’s why direct response marketing is called “Accountable Advertising” or “Scientific Advertising.” You can test headlines, components, email subject lines, different websites for banner ads, … Read More

Direct Response Copy in Your Marketing is Critically Important-  Anything Else Will Depress Response

I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins … Read More

5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read

  Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail
piece’s first and often toughest marketing obstacle: making sure … Read More

The Rule of Three Gives a Boffo Performance on the Marketing Stage

It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing … Read More

Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the “Best Investment Online” Campaign Award of the Year

Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets … Read More

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