by Craig Huey | Jul 29, 2020 | Direct Response Copy Tips
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct...
by Craig Huey | Oct 15, 2019 | Advertising & Marketing, New Strategies and Tactics
In past issues, I’ve told you about the importance of making your lead-generation or ordering process seamless. If it takes your customers more than one or two clicks to process their orders or send you lead information, they will likely leave your site. Let’s talk...
by Craig Huey | Jun 11, 2019 | Advertising & Marketing, Direct Response TV and Radio, New Strategies and Tactics
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and...
by Craig Huey | May 28, 2019 | Direct Response Copy Tips
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to success…and a high response. ...
by Craig Huey | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct...
