When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a [...]
When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid [...]
Hot words are words that, when liberally sprinkled in your text, create a spicy copy mélange! Some examples include: FREE! New Now Emergency Secret Easy Introducing Save Hot words make all the difference (Credit: simplystatedbusiness.com) Are you using [...]
