What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession... Your product is unheard of... It’s in a space that people are especially skeptical of.... And it’s a big ticket item, [...]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? [...]
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog is [...]
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They [...]
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far [...]
