Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe [...]
In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of them can impact the effectiveness of your website. One of these blunders occurs with the use of the navigation bar [...]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it's your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form [...]
